Sarah Chapman
Concept and digital design for the launch of the new Multi-C Super Shots product by the skincare brand Sarah Chapman.
The campaign's creative approach thoughtfully utilised existing assets, focusing on subtly highlighting the product's luminous and brightening qualities.
The campaign proved highly successful, driving increased website traffic and resulting in the product selling out.
Art Direction: Petrina B. Hannon
Digital Design: Petrina B Hannon