The Summer Sample Sale Campaign for Rachel Jackson was designed to captivate attention and attract customers to an exclusive seasonal event, where they could explore and purchase iconic pieces at special prices. I managed every aspect of the campaign, crafting a narrative that evoked a sense of excess and discovering a treasure trove, perfectly aligned with the brand’s identity.

The campaign successfully increased website traffic and surpassed e-commerce revenue target.

Art Direction and Production: Petrina B Hannon

Photography and Retouching: Petrina B Hannon