A strategic campaign to introduce the new Birthstone Bangle. The campaign celebrated the bangle as a timeless yet contemporary piece. Drawing on its reversible design and vibrant colours, the creative narrative centred on versatility and personalisation. The theme “Wear Your Heart on Your Sleeve” encapsulated the emotional and symbolic connection of the piece. The campaign visuals were designed to feel modern and bold, yet luxurious, reflecting the bangle’s sleek design and the brand’s elevated aesthetic.

Art Direction: Petrina B. Hannon and Diane Jeer
Digital Design: Petrina B Hannon
Photographer: Judita Kuniskyte